Betano becomes official sponsor of Euro 2024

One of the leading sportsbooks in the world – Betano, has officially become the main sponsor for the upcoming Euro 2024, held in Germany.

That became clear after Kaizen Gaming, the parent company of Betano, announced its collaboration with UEFA.

The deal follows Betano’s involvement as the inaugural sports betting operator to support the FIFA World Cup Qatar 2022.

It is a historic moment for European football as it is  the first European tournament, which will be officially sponsored by a betting company.

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“I am sure that more unique football memories will be created this summer and we are very proud that we will be part of them as a Global Partner of the UEFA European Football Championship 2024.” George Daskalakis, the CEO of Kaizen Gaming, said

“Our team is already working hard, preparing for the tournament, fully focused on creating a unique customer experience to the millions of players around the world that trust Betano for their entertainment.”

The new partnership will provide fans with whole new experience as it will give them the opportunity to place their bets before and during the matches.