Chelsea announced a shirt sponsorship contract with sports technology company Infinite Athlete until the end of the 2023-24 campaign, as the North London side will get 49 million dollars from the partnership.
Proud to announce that Infinite Athlete is @ChelseaFC‘s official kit sponsor for 23/24! Along with our 7-year tech partnership with Chelsea, this announcement demonstrates our commitment to cutting-edge sports data technology to the world’s top clubs.https://t.co/2rpbRUnsm0 pic.twitter.com/ZgmAxqrHCs
— InfiniteAthleteAI (@IAAthlete) September 30, 2023
Chelsea began the new season in the Premier League without a shirt sponsor after their contract with telecom giant ‘3’ expired.
The logo of Infinite Athlete – a company that features everything from broadcast viewing to athlete performance – will be visible on the front of the Blues jerseys as the deal is valid for both the men’s and the women’s teams.
“We have the right partner in Infinite Athlete,” The Premier League club Chief Executive Chris Jurasek shared.
“How fast our relationship has grown, alongside the evolution of Infinite Athlete’s business, made the sponsorship with this amazing sports technology company possible to become a reality.”
Chelsea will play against Fulham on Monday, and the team is expected to wear the kits with the new sponsor.