DAZN signs 10-year distribution deal with NFL

The National Football League (NFL) and DAZN Group have agreed to a 10-year partnership to deliver NFL Game Pass International (NFL GPI) to sports fans around the world beginning with the 2023 season.

🏈@NFL and DAZN agrees ground-breaking 10 year deal 🏈

The deal delivers NFL Game Pass International, including the season’s games and SuperBowl, to sports fans outside the US globally beginning from 2023.

See here 👉 https://t.co/0Zxh0z3KWz pic.twitter.com/wfwrtilrNP

— DAZN (@dazngroup) February 7, 2023

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“Growing the NFL globally is a key strategic priority for the League and our 32 Clubs. We are excited to partner with DAZN to help us accelerate this effort,” NFL Commissioner Roger Goodell said.

“Our goal has always been to make our games available to as many fans as possible, and we are confident that DAZN’s innovative viewing experience technology will best serve millions of viewers around the world while also engaging a new generation of international NFL fans.”

NFL GPI enables fans outside the USA to watch every NFL matchup throughout the regular season and postseason, including the world’s largest annual sporting event, the Super Bowl.

The world’s leading digital sports streaming service, DAZN is available on most connected devices, including Smart TVs, smartphones, tablets, and game consoles.

NFL GPI will be available through the DAZN app either as a standalone subscription or an add-on to an existing DAZN package to customers worldwide, excluding China.

With access to DAZN’s direct-to-consumer platform — including its powerful data-driven technology, global distribution network and marketing capabilities — the NFL will be able to grow and engage new audiences over the next decade, building on its growing international fan community.