Saudi Arabia, the sole contender to host the 2034 World Cup, has officially launched its bid for the tournament. The Gulf Kingdom became the only bidder in October when Australia withdrew from the race just hours before FIFA’s deadline for declarations of interest. The hosts will be confirmed by a FIFA congress later this year.
Yasser Al Misehal, the president of the Saudi Arabian Football Federation (SAFF), stated that the bid is a result of the country’s “rapid transformation.” Al Misehal emphasized the significance of sharing Saudi Arabia’s football progress with the world and highlighted the unprecedented advancements in both men’s and women’s football.
Despite being the sole bidder, FIFA regulations require Saudi Arabia to formally submit a bid for the tournament. The bid is presented under the slogan “Growing. Together,” symbolizing the connection between the Kingdom, its people, and global football.
Saudi Arabia has invested approximately £5 billion in sports since 2021 as part of the Crown Prince’s strategy to diversify the economy. The country has successfully hosted various major sporting events, spanning football, Formula 1, golf, and boxing. Additionally, the Public Investment Fund of Saudi Arabia has initiated the LIV Golf series, acquired control of four Saudi Pro League clubs, and purchased Newcastle United.
However, the Gulf kingdom faces criticism for its alleged use of sports investments and high-profile events to enhance its international reputation, known as ‘sportswashing.’ Concerns include human rights violations, the 2018 murder of journalist Jamal Khashoggi, women’s rights issues, criminalization of homosexuality, restricted free speech, and involvement in the Yemen conflict.
FIFA guidelines stipulate that countries bidding to host the World Cup must commit to respecting human rights.