Formula 1 and Heineken extend their partnership in multi-year deal

Formula 1 has announced on Wednesday that it is extending its Global Partnership with Heineken after the brand has been a part of the sport for the past 7 years.

Heineken has been part of the Formula 1 universe since 2016, contributing to numerous track activities, contributing top tier DJs and bringing people closer to the sport in general.

The new deal will see the beer band take further participation in enhancing the sport and engaging with the fanbase in an unique and creative ways. Including that, Heineken has taken care of being the Title Race Partner for the inaugural 2023 Las Vegas Grand Prix, which promises to be event of high-entertainment calibre.

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Commenting on the new deal, the President and CEO of Formula 1, Stefano Domenicali said:

“Since our partnership with Heineken began in 2016 they have been an incredible partner that has focussed on delivering world-class events for all our fans that encompass the very best of sport and entertainment, and they have become a key part of the race weekend. The work that Heineken is doing to promote responsible drinking remains as important to us as the experiences they create for our fans, old and new, and we look forward to enhancing that throughout this season and beyond.”