Formula 1 has agreed on Tuesday a 15-year strategic partnership with English Premier League football club Tottenham Hotspur to help identify and foster a new generation of motor sport talent.
Full story 👇#F1 @SpursOfficial https://t.co/FPrOk175rZ
— Formula 1 (@F1) February 28, 2023
“As we continue to grow our sport, partnering with world renowned brands like Tottenham Hotspur allows us to take Formula 1 and motorsport to new and more diverse audiences,” Formula 1 President and CEO Stefano Domenicali said.
“The karting experience will be a destination and place that families, friends, and aspiring drivers from all over the world will want to visit and enjoy, engaging new audiences and offering an accessible entry point to the world of motorsport.
“Our two brands have a shared vision to create life-changing career opportunities, promote diversity and inclusion, such as through the recently announced F1 Academy, and driving environmental sustainability – our innovative partnership will bring all of this to life.”
The partnership will also see the delivery of the world’s first in-stadium electric karting facility and London’s longest indoor track, at the state-of-the-art Tottenham Hotspur Stadium.
“Since building this stadium our ambition has always been to see how far we can push the boundaries in delivering world-class experiences that will attract people from around the world all year round,” Spurs chairman Daniel Levy added.
“We have been able to bring the biggest names in sport and entertainment to London N17. We are extremely excited about what this long-term partnership with F1 will bring for our global, national, and local communities.”
The high-tech, in-stadium facility, which will be the only one of its kind in Europe, will open later this year with separate tracks for adults and juniors, both accredited by the National Karting Association – making it a potential future venue for national karting championship races.
The facility, based below the stadium’s South Stand, will also include interactive motorsport activities and food and beverage outlets.