Follow usThe German Football League (DFL) is targeting a billion euros in revenue through the sale of a stake in media rights next year. However, an unexpected disruption occurred during a Bundesliga match on Friday when disgruntled fans resorted to throwing chocolate coins, bringing the game to a temporary halt.
This week, soccer clubs in Germany’s first and second leagues voted to permit an investor to acquire a stake in the media rights firm. Across Europe, football leagues are increasingly exploring broadcasting arrangements to enhance income and expand their global presence. The DFL aims to finalize a deal ranging from 900 million to 1 billion euros ($1.09 billion) by the end of March, prior to awarding media rights for the German market from 2025 to 2029.
In response to the DFL’s decision to sell to external investors, supporters’ groups throughout Germany have announced plans for protests, including a 12-minute silent demonstration after the kick-off during this weekend’s matches.
During the 2-2 Bundesliga draw between Borussia Moenchengladbach and Werder Bremen on Friday, fans displayed banners expressing their disapproval. To further convey their discontent, Gladbach’s supporters threw chocolate coins wrapped in gold foil onto the field after the conclusion of the silent protest.
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