Manchester United renews kit sponsorship deal for $1.1 billion

Manchester United renewed the partnership with official kit supplier Adidas for 10 more years and a minimum cash guarantee of $1.16 billion.

The new deal, ahead of the 2023/24 Premier League season will continue the partnership until June 2035, the club announced.

Manchester United will return to Champions League this season, therefore raised their annual forecast.

A failure by the club to play in the Champions league for two more consecutive seasons reduces its annual payments by 30% of the applicable amount, according to the deal.

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🤝 To be continued.@adidas || #MUFC

— Manchester United (@ManUtd) July 31, 2023

United is still in talks of selling after American owners, the Glazer family, launched a formal sale process late last year.