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Victor Petkov
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NBA close to $76 billion deal with NBC, Disney, Amazon and ESPN
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The franchise is set to sell broadcasting rights in the next 11 seasons for record-breaking amount

The National Basketball Association is nearing finalization of substantial media rights deals with Comcast-owned NBC, Disney’s ESPN, and Amazon.com, projected to generate approximately $76 billion in media revenue over 11 years, as reported by the Wall Street Journal.

These agreements underscore the high value media companies place on securing rights to broadcast professional basketball games, as sports content consistently draws a dedicated and sizable audience amidst the decline in traditional TV viewership due to cord-cutting.

NBC’s Deal:

  • NBC is expected to pay an average of $2.5 billion per year.
  • The deal includes airing around 100 games per season.
  • About half of these games will be exclusive to Comcast’s Peacock streaming service.

Amazon’s Package:

  • Amazon’s agreement is valued at $1.8 billion annually.
  • The package will include regular-season games, playoff games, and a portion of the conference finals, which will be rotated among the media partners.

Disney’s Agreement:

  • Disney will pay an average of $2.6 billion per year, a significant increase from the $1.5 billion it currently pays.
  • ESPN will continue to air the NBA Finals, although the total number of games Disney broadcasts will decrease under the new arrangement.


Notably absent from these new deals is Warner Bros Discovery, whose Turner Sports network has been a staple broadcaster of NBA games for approximately 40 years. Analysts attribute Warner Bros Discovery’s exclusion to its substantial debt load, which may have limited its ability to compete financially for the NBA’s broadcasting rights.