NBA closes historic $76 billion media-rights deal

The NBA has finalized long-rumored media-rights deals with NBC, Amazon, and ESPN, collectively valued at $76 billion over 11 years, starting in the 2025-26 season, according to The Athletic.

This marks a significant increase from the league’s current agreements, which bring in $2.7 billion annually.

ESPN remains the only incumbent outlet to retain its rights, while NBC and Amazon will join as new partners, with Amazon securing a streaming deal.

The NBA has finalized their TV rights deals with ESPN, NBC, and Amazon

▪️ TNT (Warner Bros) can still match
▪️ If TNT doesn’t match, 24-25 season will be ‘INSIDE THE NBA’s final season
▪️ Under new deal, there would be national televised games nearly every day of the week… pic.twitter.com/wCw2rmK0oD

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However, there may still be competition for these rights. TNT Sports, which has a longstanding 40-year relationship with the NBA, could potentially retain its rights by exercising a matching clause. Warner Bros. Discovery CEO David Zaslav indicated at the Sun Valley Conference in Idaho that TNT holds a matching right, suggesting that they might aim to match Amazon’s package.

Currently, sources have told Front Office Sports that TNT has no official contracts to match yet, but once they receive the details, they will have approximately five days to decide whether to match one of the offers or end their partnership with the NBA.

These new deals reflect the growing value and demand for live sports content, positioning the NBA to significantly boost its revenue from media rights. The inclusion of Amazon signifies the increasing influence of streaming platforms in sports broadcasting, potentially reshaping how fans consume NBA games in the future.