Super Bowl ticket prices go up, on pace to be most expensive ever

The upcoming Super Bowl in Las Vegas is witnessing a surge in ticket prices, fueled by the captivating neon-lit atmosphere of the first-time host city and the fervent hopes of San Francisco 49ers fans to overturn their 2020 defeat against the reigning champions, the Kansas City Chiefs.

StubHub, a prominent ticket resale platform, anticipates that this Super Bowl could become the most expensive ever, with an average ticket price reaching approximately $8,600. This figure slightly surpasses the pricing from the Los Angeles Super Bowl two years ago. Adam Budelli, a spokesperson for StubHub, noted the escalating demand, stating, “As we sit here on the Thursday before the Super Bowl, demand continues to rise… certainly, not compared to last year, we’re much higher than that.” However, he cautioned that it’s still early to definitively declare it the costliest Super Bowl ever.

California leads in ticket purchases, accounting for 38% of sales, while Missouri and Kansas contribute a combined 10%. Despite the heightened excitement, fans from both teams express discontent over the steep ticket prices, with some even contemplating returning home if affordability remains elusive.

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Chiefs fan Keith Jennings, attending the fan experience zone in Vegas with his family, voiced concerns about the ticket costs being out of reach for the average fan. If affordable tickets are not secured, Jennings and his family plan to fly back to Kansas City on Sunday morning before kick-off, although he’s open to paying up to $3,000 for a seat.

Outside a media center in Las Vegas, brothers Jerry and David Vang, fervent 49ers fans, shared their financial constraints in affording tickets and expressed the sentiment that current pricing is out of touch with the fan base’s desires. Jerry, a teacher, and David, an insurance worker, conveyed their willingness to pay $500 for a ticket but acknowledged the financial challenges that make attending the game in person difficult.