William Hill

Exceptional variety of bet markets
You need to be of legal gambling age. Play Safe.
Sports Betting Editor authorBadge
| Fact checked by Trifon Boyukliyski

Pros

  • Live streaming
  • Acca insurance
  • Large selection of games
  • Some of the best odds in the betting industry
  • A dedicated mobile app

Cons

  • Mediocre bonuses compared to some competitors
  • Some

William Hill is a very well known gamblign operator in the UK, around Europe, and even across the pond. It’s one of the best betting sites and provides high odds, great bonuses, and a more than exquisite market selection. Of course, the casino section is just as brilliant. Gamblers can have hours of fun with the best slots, table games, and dedicated poker and bingo sections.

But let’s see the biggest reasons why William Hill consistently ranks among the leading betting platforms globally.

Extensive sports betting options

One of the key attractions of William Hill is its comprehensive sportsbook. It doesn’t matter if you’re a fan of football, basketball, tennis, horse racing, or any other popular sport, William Hill provides a vast array of betting markets and competitive odds. With live in-play betting and a user-friendly interface, sports enthusiasts can enjoy a thrilling and immersive betting experience.

Security

William Hill does excel at providing safe gambling environment. On top of the SSL protocols and the 128-bit encryption, the platform owns a UKGC, MGA, and Gibraltar licenses, which ensure that player data is safe, and the latest gambling regulations are strictly followed by WH’s team.

Payment options flexibility

William Hill offers a wide range of secure and convenient payment methods for deposits and withdrawals. The most popular are VISA and MasterCard debit card deposits, but you can also use e-wallet (like Paypal, AstroPay, Neteller, and Skrill) or bank transfers to deposit and withdraw bigger amounts.

Customer support

A dedicated customer support team is accessible around the clock through multiple channels – live chat, email, and even phone. Whether you have questions or concerns or come across any issues, you can receive help within a couple of minutes.

William Hill was established in 1934, and it had a long, long  journey from operating small, illegal betting shops to becoming a respected name in the betting industry both in the UK and abroad. Horse racing was the focus at the beginning. However, a diversified portfolio of covered sports and betting markets broadened its reach.

The 1961 legalization of betting shops by the UK government was a turning point, as it allowed legal expansion and a solid retail presence. The 1990s saw William Hill expand online, as it allowed the renowned bookmaker to experience international clients for the first time.

William Hill was quick to adopt the latest gambling tastes and added a dedicated casino section, where players can enjoy bingo, blackjack, slot games, poker tables, baccarat, and of course – live dealer games.

The company has also expanded it’s target audience, as it tailored a dedicated iOS and Android app in an attempt to allow mobile gambling with no limits in functionality. Now, users can bet on their favorite teams, watch live streams, and spin the wheel regardless of their location.

In July 2022, 888 acquired William Hill’s non-US business for £1.95bn. William Hill is also the official betting partner for the Racing League.

William Hill Quick Facts

4.6/5
Launch date 1934
Mobile App Dedicated app for iOS and Android devices
Online Casino Yes
Live Casino Yes
Live Streaming Yes
Payout Time Immediate for CashDirect users, e-wallets like Neteller, Paypal, and Skrill take about 1 working day, while debit card payouts take 1-3 working days. Bank transfers are usually processed within 3-5 banking days

William Hill is a legacy name. But it ages like fine wine. It offers punters an opportunity to place wagers with high limits and, notably, enjoy one of the industry’s highest payouts. The platform covers over 25 sports and provides more than 100 betting selections for renowned leagues.

The casino section is just impressive, as it features bingo and poker sections along with the “Vegas” specials. There’s a dedicated mobile app available for both iOS and Android users.

It stands as one of the few betting sites offering phone support. Stay tuned, as we’ll cover the most important aspects of William Hill’s platform and come up with a verdict.

William Hill Overview

4.6/5
Company Started 1934
Address 1 Bedford Avenue, London, England, WC1B3AU
Phone 0870 518 1715
Email [email protected]
License Alcohol and Gaming Commission of Ontario
Live Streaming Yes
Live Bets Yes
Casino Yes
Poker Yes
Mobile Limited, mobile web version

Brand accepted countries

4.6/5

William Hill, as a leading online gambling platform, has established a wide global presence and caters to players from various countries. While the availability of services may vary based on local regulations and licensing requirements, William Hill is accepted in several countries around the world. Here is a list of countries where William Hill is accepted:

  • Andorra
  • Argentina
  • Australia (limited availability)
  • Austria
  • Egypt
  • Finland
  • Germany (limited availability)
  • Gibraltar
  • Hungary
  • Iceland
  • Ireland
  • Italy (limited availability)
  • Latvia (limited availability)
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Macedonia
  • Malaysia
  • Malta
  • Moldova
  • Montenegro
  • Norway
  • Slovakia
  • Slovenia
  • Spain (limited availability)
  • Sweden
  • Ukraine
  • United Kingdom

It’s important to note that the availability of specific services and features within each country may vary. This includes restrictions on certain games, betting markets, or promotions based on local regulations. Additionally, the licensing and regulatory requirements in each country may differ, and William Hill ensures compliance with the respective authorities to operate legally and responsibly.

As online gambling regulations continue to evolve globally, William Hill actively monitors and adjusts its services to comply with local laws. It’s always recommended to check the official William Hill website or contact customer support to get the most up-to-date information regarding the availability of their services in a particular country.

William Hill sports betting

4.7/5

Having such an amazing website and such attractive bonuses doesn’t mean anything if you don’t have available markets to place a bet. William Hill has made sure to provide a full A-Z list of sports that you can bet on. No matter if you choose In-Play games, Esports, or even virtual sports, the number of games you will have will always be a lot.

Starting with the basics are the sports that William Hill offers. The list is quite full, meaning that making more than one bet will not be a challenge. Let us not waste any more time and provide you with a list of sports you can choose from:

  • American Football
  • Australian Rules
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • E-sports
  • Football
  • Futsal
  • GAA Football
  • GSS Hurling
  • Golf
  • Greyhounds
  • Handball
  • Hockey

William Hill 1

Betting Markets at William Hill

4.5/5

William Hill offеrs a wide range of bеtting markеts across various sports and еvеnts. Hеrе arе somе of thе commonly found typеs of markеts availablе on thе platform:

Final Rеsult: This is thе most straightforward and popular typе of bеtting markеt. Customеrs can bеt on thе outcome of a match or еvеnt, prеdicting which tеam or individual will win or if thе match will еnd in a draw. For еxampltypen football, customеrs can bеt on thе homе tеam, thе away tеam, or a draw.

Handicap Bеtting: Handicap bеtting allows customers to lеvеl thе playing field by giving onе tеam or playеr a virtual advantage or disadvantagе. It is oftеn usеd in sports whеrе thеrе is a pеrcеivеd imbalancе bеtwееn thе compеtitors. By applying a handicap, thе odds arе adjustеd to crеatе a morе balancеd bеtting markеt. For instance, in football, a tеam with a handicap of -1 goal would nееd to win by two or more goals for thе bеt to be successful.

Ovеr/Undеr: This type of markеt allows customers to bеt on thе total numbеr of goals, points, or othеr spеcific mеtrics bеing ovеr or undеr a cеrtain valuе. For еxamplе in baskеtball customеrs can bеt on whеthеr thе total combinеd scorе of both tеams will bе ovеr or undеr a spеcific numbеr sеt by thе bookmakеr.

Corrеct Scorе: This markеt involvеs prеdicting thе еxact final scorе of a match or еvеnt. It rеquirеs customers to accuratеly guеss thе scorеlinе, which can offеr highеr odds and potential payouts. For еxamplе, in tеnnis, customеrs can bеt on thе prеcisе numbеr of sеts won by еach playеr.

First/Next Goalscorer: This markеt focuses on prеdicting which playеr will scorе thе first goal in a match. Customеrs can sеlеct a specific playеr or opt for thе “anytimе scorеr” option, whеrе thе sеlеctеd playеr can scorе at any timе during thе match. This markеt is popular in football and hockеy, among other sports.

Outright Winnеr: This markеt involvеs bеtting on thе ovеrall winnеr of a tournamеnt or compеtition. Customеrs can placе bеts on which tеam, playеr, or participant will еmеrgе as thе winnеr at thе еnd of thе еvеnt. Examplеs includе bеtting on thе winnеr of a tеnnis Grand Slam or thе winnеr of a football lеaguе.

Spеcial Bеts: William Hill offеrs various spеcial bеts that catеr to spеcific еvеnts or circumstancеs. Thеsе may includе markеts such as thе numbеr of cornеrs, yеllow cards, rеd cards, playеr-spеcific bеts (е.g., playеr to scorе a hat-trick), or еvеn novеlty bеts rеlatеd to popular еvеnts likе thе Olympics or World Cup.

William Hill 2

Betting odds

4.6/5

William Hill consistently ranks among the top 10 when it comes to betting margins in many sports. As we know, these may vary depending on several factors: possible match outcomes, events, sponsorships, etc.

The football odds are pretty solid, but it is horse racing where William Hill really shines. And it’s not a coincidence it’s ranked second for betting experiences.

Bet slip

4.5/5

Unlike some other popular bettings sites, WH offers 100s of betting shops. During our William Hill review, we are only checking the online version. Here’s an overview of the William Hill bet slip:

Selections: The bet slip displays all the selections you have made for your bets. You can add multiple selections from different sports, events, or markets to your bet slip.

Types of Bets: The bet slip accommodates various types of bets, including single bets, multiple bets (such as doubles, trebles, or accumulators), and system bets (such as Yankees or Lucky 15s). You can choose the desired bet type based on your preferences and betting strategy.

Stake: You can enter your desired stake or wager amount for each individual bet on the bet slip. The bet slip automatically calculates the potential returns based on the entered stake and the odds of your selections.

Odds: The bet slip displays the odds for each selection, which determine the potential payout if your bet is successful. The odds can be presented in different formats (such as decimal, fractional, or American) based on your preference.

Betting Options: The bet slip provides additional options for each selection, allowing you to modify your bets. You can choose options like each-way bets (common in horse racing), cash-out options (if available), or adjust stake values for specific selections.

Total Stake and Potential Returns: The bet slip calculates and displays the total stake for all your bets combined. It also shows the potential returns, which include both the stake and the potential winnings if your bets are is successful.

Bet Confirmation: Once you are satisfied with your selections and stake, you can review the details on the bet slip and confirm your bet by clicking the relevant button. The bet slip will then prompt you to confirm your bet placement.

Edit and Remove Selections: If you want to make changes to your selections, the bet slip allows you to edit or remove specific bets before confirming. You can adjust the stake add or remove selections or change the bet type as needed.

Live Betting at William Hill

4.7/5

Live betting makes William Hill a top choice for thousands of punters. On top of streaming many live sports events, you can place a bet in real time, so you can enjoy multiple betting markets, and of course – bet on multiple sports.

Some of the sports you can track and bet are:

  • Football
  • Tennis
  • Cricket
  • Snooker
  • Darts
  • Basketball
  • Table Tennis
  • Volleyball
  • E-sports

You can also bet on single selections, multi-bets and even build a system. However, we need to let you know that odds change in real-time, so your bet accumulator might significantly change if a game-changing event happens.

William Hill 3

Esports

4.5/5

William Hill recognizes the growing popularity of esports and offers customers the opportunity to bet on various esports tournaments and matches. With a focus on providing a big range of betting options, the platform  includes some of the most prominent esports titles in its offerings. Here are a few examples of esports that you can bet on at William Hill:

  • League of Legends
  • Counter-Strike: Global Offensive
  • Overwatch
  • Starcraft II
  • Call of Duty
  • Rainbow Six Siege

However, there are even more options available, and you can bet on esports both on your laptop or mobile device.

When betting on esports at William Hill, customers can expect a range of markets similar to traditional sports betting, including match winners, handicaps, over/under totals, and specific game-related outcomes. The odds for esports events are typically competitive and William Hill seeks to provide a solid number of markets and selections and please younger punters.

Virtual Sports

4.7/5

William Hill 4

The virtual sports section is a bit empty having in mind the big choice you have of sports. However, the sports that are provided by William Hill are the most famous sports a punter will want to bet on. The games are made with great detail, and you can almost feel like you are right there on the first roll rooting for your favourite team. The sports you will find in the Virtual World of William Hill are:

  • Horse racing
  • Greyhounds
  • Football
  • Other
4.7/5

William Hill’s sportsbook does offer a lot of interesting betting features for players, all of them available for users. Let’s see the main features players will be eager to find (and they did!) at WH betting:

  • Live streams: Streaming live games is one of the pinnacles of any platform, and there aren’t that many betting sites that provide high-quality streams. William Hill lets you watch many events, and has one of the best coverages for horse racing and football.
  • Live betting: It’s one thing to watch, and another to bet. With William Hill, punters can predict outcomes on-the-go, so if you have a sixth sense when watching your favorite team, you can bet on them. Plus, you can combine odds and go for even higher payout
  • Early cash out: One of the worst feelings is to see your bet slip losing by a small margin, or a single-goal. But worry not! William Hill offers acca insurance, so you can still win big..
  • Live support: In case you face issues, you can reach an agent live. On top of that, there’s a dedicated phone number.

William Hill Casino

4.6/5

William Hill 5

William Hill has been around for quite some time and perfectly knows what players want to see when they create a casino account. The casino section offers the same premium experience as the sportsbook, and you’ll see plenty of slot games with high RTPs, all-time classics like poker and blackjack, a bingo section, and several dice games.

There are multiple bonuses and incentives to test your luck, and if you want to spend hours in the “Vegas” lobby, you won’t get disappointed. The icing on the cake is the mobile casino app, which lets you enjoy the latest thrilling games and bonuses from William Hill Casino from the comfort of your sofa or the hotel lobby if you like traveling.

William Hill Live Casino

William Hill 6

We were quite pleased with the casino section at William Hill. Despite its primary publicity as a betting platform, its live casino offerings rival many dedicated online casinos!

Blackjack enthusiasts will find over 25 live tables, including Lighting Blackjack and exclusive William Hill tables. Roulette lovers are not left out with variations like Millionaire Live Roulette and the iconic American Roulette.

William Hill further enriches the gaming experience with a specialized poker section, where one can either download the app or play games like Three-Card Poker , Carribean Stud or Texas Hold’Em directly from the browser.

You can also have fun playing Monopoly, Crazy Time, Deal or No Deal, and other interesting TV Games. Of course, we can’t forget about the dedicated Bingo section which attracts many online gamblers.

Bonuses & Promotions

4.7/5

William Hill offers decent bonuses, albeit not the highest in the industry. Yet, you can find interesting offerings.

William Hill welcome bonus

William Hill offers its players a welcome bonus in the form of free bets. To take advantage of it, you need to use the William Hill promo code P30 and stake at least £10, and in return you can get £30 in free bets (£10X3). However, the minimum odds are ½ (1.50, or -200 in moneyline).

Bet Boost

Bet boost is another good offer from William Hill, which lets punters increase their odds if they bet on 3+ selections. However, the boost is only applicable to football and racing events, and doesn’t apply on any selection.

Early cash out

Punters who enjoy multi-bets can leverage the early cash out feature to protect your winnings from a negative outcome. You can also use this tactic to minimize losses in William Hill’s sportsbook.

Best Odds Guaranteed

Another good bonus is the Best Odds Guaranteed promotion by William Hill. It is a hit among bettors, ensuring the best price on selected UK and Ireland horse racing and greyhounds, irrespective of when bets are placed.

Casino bonuses

William Hill offers various casino bonuses, such as bonus drop code B10 for 200 free spins upon wagering £10, and various other programs – like Bingo Celebration Clubs, and 100% deposit match, capped at £300, which caters more to international players, though.

How to deposit funds at William Hill

4.7/5

If you want to create an account at William Hill, you can do it within a couple of minutes. Let’s see how to do it quickly:

  • STEP: 1

    Launch a web browser and go to William Hill’s official website, or use the William Hill mobile app to sign up

  • STEP: 2

    FOnce the page is fully loaded, locate and click the yellow “Join” button situated in the top right corner

  • STEP: 3

    A registration form will appear. Fill in the necessary details, including your title, first name, surname, birthdate, email address, and mobile phone number

  • STEP: 4

    Proceed to the second part of the registration, inputting your desired username and a secure password, and choose a security question and answer. William Hill, being a champion of safer gambling, also allows you to set daily, weekly, and monthly limits

  • STEP: 5

    If available, click “Add a promo code,” insert the code, and hit the “Redeem” button to apply any William Hill promo codes you might have

  • STEP: 6

    Decide whether to receive updates on bonuses, offers, and free games from William Hill via email, SMS, or phone calls by choosing the preferred option

  • STEP: 7

    Click on “Agree and Join” to complete the registration process

  • STEP: 8

    Deposit funds into your newly created account to start playing

Deposit and withdrawal methods

4.8/5
  • Deposit options
  • Withdrawal options
Deposit MethodMin. DepositMax. depositTransaction
Visa£5£99,000-
MasterCard£5£99,000-
Apple Pay£5£99,000-
E-wallet£10£5,500-£80,000-
PaysafeCard£10£200-
Fast Bank Transfer£10£10,000-
Bank Transfer£25£100,000-
Google Pay£5£99,000-
Deposit MethodMin. WithdrawalMax. depositWithdrawal
Visa£5£40,000-
MasterCard£5£40,000-
Apple Pay£5£40,000-
GooglePay£5£40,000-
E-wallet£10£10,000-
PaysafeCard£10£200-
Fast Bank Transfer£10£10,000 -
Bank Transfer£25£100,000-

William Hill mobile app

4.7/5

William Hill 7

There is a dedicated William Hill Mobile app for both iOS and Android. Punters can enjoy the sportsbook and casino section on tablets as well. The mobile web version also stands out, ensuring users without access to the app can still enjoy a premium experience.

The platform’s responsive design, functionality, and versatility in mobile access reflects William Hill’s commitment to user convenience and accessibility. Every feature is optimized to work well, and the app doesn’t cut corners anywhere, which we liked a lot.

Security and Protection at William Hill

4.8/5

William Hill has a gambling license from the UK (UKGC), Gibraltar, and Malta (MGA). It has an SSL certificate and 128-bit protection, all done to protect customers’ safety.

William Hill contacts

4.5/5

William Hill offers various channels for customers to contact their support team. You can choose to reach out to them via live chat, email, or telephone. Additionally, you can also seek assistance through their social media support system on Twitter using the handle @WilliamHill.

 

Mail Support

[email protected]

 

24/7

Live Chat

 

Mobile Phone

0870 518 1715

FAQ

To create an account, visit the William Hill website or download the mobile app, click on the "Sign Up" button, and follow the registration process by providing the required information.
Yes, William Hill is a licensed and regulated platform. It holds licenses from reputable regulatory authorities, ensuring a safe and fair betting environment for customers.
William Hill offers a wide range of sports betting options, including popular sports like football, basketball, tennis, horse racing, golf, and many more. You can find a comprehensive list of available sports on the website or app.
Yes, William Hill often provides welcome bonuses or promotions for new customers. These offers may include free bets, deposit matches, or enhanced odds. Check the promotions section on the website or app for the latest offers.
William Hill offers various deposit methods, including debit/credit cards, e-wallets (such as PayPal and Neteller), bank transfers, and more. Visit the cashier section on the website or app to view the available options.
The withdrawal processing time at William Hill can vary depending on the chosen payment method. E-wallet withdrawals are typically processed faster, usually within 24 hours, while card or bank transfers may take a few business days.
Yes, William Hill offers a mobile app compatible with iOS and Android devices, allowing you to bet on sports, play casino games, and access other features conveniently from your mobile device.
Yes, William Hill provides live streaming of certain sports events, allowing you to watch the action while placing in-play bets. Check the live streaming schedule on the website or app for the available events.
William Hill offers customer support via live chat, email, and phone. The customer support team is available 24/7 to assist you with any queries or concerns you may have.
Yes, William Hill takes responsible gambling seriously and provides tools and resources to support responsible gambling practices. These include deposit limits, self-exclusion options, and access to responsible gambling organizations.

Conclusion

4.8/5

William Hill certainly ticks many boxes. It’s hard to find an older bookie, and while some new betting sites attract punters with higher bonuses, eye-watering user interfaces, and tons of market selections and casino sections, William Hill offers “The Premium Experience.”

High betting and payout limits, industry-leading odds, and a ton of payment options can quickly cater to experienced bettors and high rollers.

While some new players might find other betting websites more flashy, if you have already tried out other options, we’re pretty certain that you’ll like the simplicity and generosity offered by William Hill.

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Victor Petkov Author
He graduated from the National High School in Gabrovo, and in 2019 he graduated as a Bachelor of Journalism with a profile of...
bookmaker
Exceptional variety of bet markets
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