Dana White shreds NHL’s commerce

Dana White is unhappy with the NHL’s marketing and doesn’t hide it.

Dana White buries the NHL for their marketing……. Agree or disagree?? pic.twitter.com/0O0ieWXeWb

— World Hockey Report (@worldhockeyrpt) June 15, 2023

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Dana called the National Hockey League commerce outdated and was unhappy that the league’s potential endorsement contract with the Nelk Boys didn’t happen.

“F—them. They are all old, dumb f—ing people that don’t understand what is happening,” the UFC president claimed of the NHL. “They have no idea how to reach this younger generation. Any of that s—t…

“So, all these people that are talking s—t out there,” Dana added. “You know, it’s all old, dumb f—ing writers. The hockey league doesn’t want to endorse the Nelk Boys? No problem, I will do that.”