Super Bowl ads hold a captivating allure for audiences during the U.S. television broadcast, and this year’s highly anticipated showdown in Las Vegas features the Kansas City Chiefs and the San Francisco 49ers. Here’s a breakdown of information about the commercials for Super Bowl 2024:
Cost of Super Bowl Commercials:
A 30-second spot on CBS was reportedly sold for approximately $7 million, as disclosed by a source familiar with the ad sales.
Advertisers in Super Bowl 2024:
Over 50 advertisers are set to vie for the attention of the expected 100 million-plus viewers tuning in, making it a highly competitive landscape.
Reason for Abundance of Super Bowl Ads:
The Super Bowl’s extraordinary viewership and diverse demographic appeal make it a prime opportunity for companies to capitalize on. Consequently, businesses invest significant resources to ensure their commercials stand out and make a lasting impression on the massive audience.
Memorable Super Bowl Commercials:
Throughout the years, the Super Bowl has featured iconic ads that have become ingrained in popular culture. Notable examples include Wendy’s “Where’s the Beef?”, Snickers’ “You’re Not You When You’re Hungry,” and Apple’s “1984,” directed by Ridley Scott.
Celebrity Appearances in Super Bowl Commercials:
The star-studded lineup for this year’s commercials includes Argentina soccer legend Lionel Messi, who will feature in a commercial for the beer brand Michelob alongside NFL hall of Famer Dan Marino. Actor Christopher Walken is set to appear in a BMW commercial, sharing the spotlight with half-time show performer Usher. Additionally, action star Arnold Schwarzenegger is slated to make an appearance in a commercial for the insurance company State Farm.