Premier League plans to ban gambling sponsors on matchday shirts

Premier League clubs have agreed to ban gambling sponsorship from the from of their matchday outfits by the end of 2025-26 season.

The decision is a direct response to the new gambling legislation by the government. If it were to happen, the Premier League will become the first sports League to voluntarily implement the new law for tackling gambling.

“The vast majority of adults gamble safely but we have to recognise that footballers are role models who have enormous influence on young people,” said Lucy Frazer, the appointed Secretary of State for Culture, Media and Sport.

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“We want to work with institutions like the Premier League to do the right thing for young fans. We will soon bring forward a gambling white paper to update protections for punters and ensure those who are at risk of gambling harm and addiction are protected.”

However, a total ban seems unlikely as clubs will be allowed to feature gambling brands on their sleeves and other parts of the shirts (as long as it is not the front, meaning the main sponsor). Clubs will also be allowed to secure new shirt-front deals before the deadline.