Follow usThe management of the Italian Serie A is ready to launch its own media platform to broadcast games in Italy live if the leading media operators don’t increase their offers for the TV rights.
Domestic broadcasting rights are a key source of revenue for Serie A clubs and the league has delayed until Oct. 15 a decision on the sale of the rights to screen matches in Italy after offers remained below the 1 billion euro annual price tag sought by clubs for the five years from the 2024-2025 season.
“We have the structure to offer (matches) directly to viewers….we are considering this option,” Serie A Chief Execuitve Luigi De Siervo told reporters. “We won’t back offers deemed as too low,” he added.
Earlier this year the Italian league held multiple rounds of talks with DAZN, Sky Italia and MediaForEurope (MFEB.MI) to try to improve a set of bids submitted by the broadcasters for the live rights to matches.
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