Tiger Woods, Nike end 27-year cooperation

Tiger Woods shared today that his longtime cooperation with Nike has finished after 27 years, 1 of the most popular brand relationships in professional sports history.

Tiger Woods’ endorsement deal with Nike is over, capping the partnership which was among the most famous—and lucrative—between an athlete and an apparel brand ever. Read more: https://t.co/Tjs5PEfU4Q pic.twitter.com/tUImQWv2D1

— Forbes (@Forbes) January 8, 2024

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Since Tiger became a pro in the summer of 1996, the golfer wore Nike swooshes from head to toe. The cooperation featured 15 major championship trophies, 82 PGA Tour victories, and a lot of comebacks from different problems – both injuries and personal.

“More than 27 years ago, I was fortunate to begin a cooperation with 1 of the most iconic brands in the world,” Tiger shared on social media. “The days since have been filled with so many fantastic memories; if I begin naming them, it will take at least a year.

Phil Knight’s ambition and vision brought this Nike and Nike Golf collaboration together, and I’m grateful to him, along with the Nike workers and phenomenal sports persons I have had the privilege of working with in the past 27 years.”