Super Bowl breaks record with audience of 123.4 mln viewers

According to preliminary Nielsen ratings released by CBS on Monday, approximately 123.4 million individuals tuned in to watch the Kansas City Chiefs emerge victorious against the San Francisco 49ers in the Super Bowl LVIII.

This marks the highest viewership ever recorded for a Super Bowl. The audience for the National Football League championship has shown growth compared to the previous year, reaching a new record from 115.1 million viewers, as reported by CBS. The big interest of the final game led to record-breaking ad spot prices as well.

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The reported figure encompasses viewership on various platforms, including CBS, Nickelodeon channels, and streaming services like Paramount+ and NFL+. However, it does not account for viewers who watched the game in public venues such as bars and restaurants.