Sauber rebrands as Stake Formula 1, reveals new logo

Sauber has unveiled the new logo for its F1 team, which will be part of the racing organization as a Stake for the next 2 years.

News: Sauber will officially be called “Stake F1 Team” the betting and lifestyle brand “Stake” is the teams title partner for 2024 and 2025 seasons taking over the exclusive naming rights of the team. pic.twitter.com/Yo6vP88ubo

— Tim Hauraney (@timhauraney) January 1, 2024

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Stake has replaced Alfa Romeo as the main partner of the long-running Sauber team in the interim years before it partners up with Audi after the current deal with Stake expires.

Online betting company Stake was a sponsor of Alfa Romeo’s last campaign, but now they have decided to give even more money and extend the partnership with the Formula 1 team.

Today, Stake showed a black and white logo to accompany its new start with Sauber.

A new look car is expected to be unveiled soon for the coming campaign, as everything that we know at the moment is only the logo of the new brand.