Williams Racing and Gulf Oil agree long-term partnership

Williams, one of the most successful Formula 1 teams of all-time, have revealed their new livery for the 2023 season after agreeing a mega new partnership with Gulf Oil.

The livery for our 2023 challenger. Bring on the season 👊#WeAreWilliams pic.twitter.com/Sy79jtMp9w

— Williams Racing (@WilliamsRacing) February 6, 2023

“This signifies the strength of our brand and commercial offerings as we continue our transformation,” said Matthew Savage, Chairman of the Board at Williams.

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“Gulf and Williams Racing share an illustrious motorsport heritage and, together, we are making history with this partnership.”

Williams have been going through their “transformation” since Dorilton Capital acquired the team from the legendary Sir Frank Williams in 2020.

The third team to start their campaign with a launch, Williams showed off an updated blue and red livery adorned with many new sponsors at their Grove base, before their FW45 car debuts hitting the track next Monday.

The most notable addition to the livery is the Gulf logo, with the oil company joining forces with another F1 team after its partnership with McLaren ended in 2022.

Many had speculated that the Williams car may feature more of the famous blue and orange Gulf colours.