Netflix to launch NBA Series, starring LeBron James and Jimmy Butler

Netflix is stepping up its game in sports content with the launch of a new series titled “Starting 5,” set to premiere on October 9.

This 10-part series will offer fans an exclusive behind-the-scenes look at the 2023-2024 NBA season, featuring top stars like LeBron James, Jimmy Butler, Anthony Edwards, Domantas Sabonis, and Jayson Tatum.

As streaming platforms compete fiercely for viewership, Netflix is betting big on sports to attract fans and boost advertising revenue.

Jimmy Butler
Anthony Edwards
LeBron James
Domantas Sabonis
Jayson Tatum

Starting 5, a new Netflix Sports series, will follow their 2023-24 season on and off the court. Coming October 9. pic.twitter.com/8tvPzMFizr

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The company has recently expanded its sports lineup, signing new content deals with World Wrestling Entertainment (WWE) and the National Football League (NFL), adding live programming to its growing portfolio.

“Starting 5” is produced in collaboration with some high-profile partners: LeBron James’ digital media company, Uninterrupted; Barack and Michelle Obama’s Higher Ground Productions; and former NFL quarterback Peyton Manning’s Omaha Productions.

Netflix has previously struck gold with sports documentaries like “Formula 1: Drive to Survive,” which played a key role in growing the sport’s global audience. With “Starting 5,” Netflix aims to capture the passion and drama of the NBA, taking viewers closer to the action than ever before.